The Beginning
Amara Okafor and Zoe Marchetti met while working for a large event company in Toronto — one on the creative side, one on logistics. They shared a quiet frustration: events that looked beautiful but felt hollow. Every detail optimised for the photo, not the person.
They left. They started over. The Decor Besties launched from Zoe's kitchen table with one client, one vision, and an unshakeable standard: every event had to feel like it was made for exactly one person, even if 500 were attending.
How We Think About Design
We don't begin with a mood board. We begin with a conversation. We ask about the feeling you want your guests to have when they walk through the door — not the colours you like, not the flowers you've seen on Pinterest. The feeling.
From that feeling, everything else follows. The palette, the florals, the lighting, the linens, the music — each element is a deliberate choice in service of a single emotional destination. This is what we mean when we say we design experiences, not events.
Where We Are Today
Today, The Decor Besties is a team of six — designers, coordinators, stylists, and a production lead who has somehow made miracles look effortless for six consecutive years. We've grown, but we've deliberately chosen not to scale beyond what allows us to give each client our full creative attention.
We take on a limited number of events each year. Not because we have to — because we choose to. That restraint is what allows us to maintain the standard that defines us.
